- August 15, 2025
- by keerthivasan
- SEO
- 0 Comments
Google Analytics (GA4) is a free tool from Google that helps you see who visits your website, what pages they view, and how they found you.
Follow these simple steps with screenshots to get started — even if you’re new to websites.
Step 1: Create a Google Analytics Account
- Go to Google Analytics.
- Sign in with your Google Account.
- Click Start Measuring.
- Enter an Account Name (example: “My Business”).
- Leave the data sharing settings as default or change as needed.
- Click Next.
Step 2: Create a Property (Add Your Website)
- Enter your Property Name (example: “My Business Website”).
- Select your Time Zone (India) and Currency (INR).
- Click Next.
Step 3: Set Up a Web Data Stream
- Under Choose your platform, click Web.
- Enter your Website URL.
- Give the stream a name (example: “My Website Tracking”).
- Make sure Enhanced Measurement is ON.
- Click Create Stream.
Step 4: Install the Tracking Code
You’ll now see your Measurement ID (example: G-XXXXXXX).
Option A – Add Manually
- Click View Tag Instructions → Install Manually.
- Copy the tracking code.
- Paste it inside the <head> section of your website’s HTML on all pages.
<!– Google tag (gtag.js) –>
<script async src=”https://www.googletagmanager.com/gtag/js?id=G-XXXXXXX”></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag(‘js’, new Date());
gtag(‘config’, ‘G-XXXXXXX’);
</script>
Option B – WordPress (Plugin Method)
- Install Site Kit by Google or Insert Headers and Footers plugin.
- Paste your Measurement ID or code into the plugin’s tracking field.
Option C – Other Platforms
- Shopify: Admin → Online Store → Preferences → Google Analytics → Paste your code.
- Wix / Squarespace: Settings → Analytics → Paste your code.
Step 5: Verify Your Setup
- Go to Reports → Realtime in Google Analytics.
- Open your website in another tab.
- You should see 1 active user (that’s you).
Step 6: Set Up Goals (Conversions)
- In GA4, go to Configure → Events.
- Find the event you want to track (e.g., form submission, purchase).
- Toggle Mark as conversion.
Step 7: Connect Google Search Console
- Go to Admin → Product Links → Search Console Links.
- Click Link and follow the steps to connect your Search Console account.
- You’ll now see search queries and performance data inside Google Analytics.
Tips for Beginners
- Check weekly: Look at traffic sources, top pages, and user locations.
- Exclude your IP: In Data Settings → Data Filters, add your IP so your visits aren’t counted.
- Learn key reports: Focus on Acquisition (traffic sources) and Engagement (what people do).
Conclusion
Setting up Google Analytics takes less than 15 minutes, but it gives you powerful insights into your visitors and helps improve your website.
Once it’s done, you can track your audience, see what’s working, and make better business decisions — all for free.
