- July 6, 2025
- by keerthivasan
- SEO
- 0 Comments
Ranking on Google can feel hard — especially when big websites dominate the top results. But here’s the good news: you don’t need to target high-competition keywords to grow your traffic. In fact, low-competition keywords are your best chance to rank faster, reach the right audience, and build consistent traffic — even if your website is new or small. This blog will teach you how to find low-competition keywords that are easy to rank for using free and simple tools.
What Are Low-Competition Keywords?
Low-competition keywords are search terms that:
- Get decent search traffic
- Have fewer websites competing for them
- Are usually longer or more specific (long-tail)
- Are easier to rank for, especially for new or smaller websites
Example:
Instead of trying to rank for “shoes,” a low-competition keyword might be “best running shoes for flat feet under ₹3000.”
Free Tools to Find Low-Competition Keywords
You don’t need to buy expensive SEO tools to find great keywords. Start with these:
1. Google Suggest (Autocomplete)
Go to Google and start typing a keyword — it will show you real searches.
Type: how to bake
Google shows:
- how to bake a chocolate cake
- how to bake without oven
- how to bake bread at home
These are actual search terms people use — often with low competition.
2. Google’s “People Also Ask” & Related Searches
Scroll down the search results to see related questions and searches. These are great ideas for blog topics or low-competition phrases.
3. Ubersuggest (Free Version)
- Go to ubersuggest.com
- Enter a broad keyword
- Look for keyword ideas with low SEO difficulty (SD)
SEO Difficulty under 30 is usually easier to rank
4. Answer the Public
- Visit answerthepublic.com
- Type a keyword
- It shows what questions people are asking
Great for finding long-tail keywords with low competition.
5. Google Trends
Compare different keyword terms and see which ones are rising in popularity.
Choose rising but less competitive terms for faster ranking.
Tips to Choose the Right Low-Competition Keywords
Go Long-Tail
Longer phrases are more specific and easier to rank for.
Example:
Not “laptops”
But “best laptops under ₹50000 for students in India”
Check the Competition
Before choosing a keyword:
- Search it on Google
- See who ranks on the first page
- If you see forums, Quora, Reddit, or small blogs — you can probably rank there too
Check Search Volume
Aim for keywords with at least 100–1,000 monthly searches (use Ubersuggest or Keyword Planner)
Match Search Intent
Make sure the keyword fits what your audience wants.
If they’re searching “how to,” give them a tutorial.
If they’re searching “best,” write a list or comparison.
Bonus Tip: Use Your Own Website Data
If your site has been live for a while, check Google Search Console:
- Go to Performance > Queries
- Look for keywords you’re already getting clicks or impressions for
- Write more content around those topics
These are hidden low-competition gems that Google already likes you for.
Why Low-Competition Keywords Work So Well
- Faster Results: Easier to rank within weeks
- Less Effort: No need to compete with top brands
- More Specific Traffic: Better chances of conversion
- Higher ROI: Perfect for small businesses, blogs, and startups
Conclusion
Finding low-competition keywords is one of the smartest SEO moves you can make — especially if you’re just starting out. Use free tools, do a little research, and focus on helping your audience. The more specific and helpful your content is, the better your chances of ranking and growing.
